Welcome to the Chromaverse

This 11.11, get ready to drop into Maybelline’s Chromaverse and experience a version of NYC you’ve never seen before—right in the palm of your hand.

The Stats

Skyrocketed Maybelline to #1 mass makeup brand in Southeast Asia on Shopee and Lazada

Maybelline wins Best in Beauty Award in Philippines

Only mass brand to rank in top 5 overall leading Laneige, 3CE, Shu Uemura and NARS

Developed by Threedium, our chromafied AR map of NYC became available to consumers on 11.11 via Maybelline’s various shop-in-shops across Asia. Choose a neighborhood, and you’re transported to an inconic, chromafied version of it—right on your phone.

Explore the RTB-inspired game within each neighborhood, score points, and cash in for real-world prizes.