Brow Extensions

The Challenge: Convincing consumers that yes, those hair-like fibers are supposed to be in there, and no matter how gross it looks, the end result is indeed amazing.

Assets conceptualized, art directed, and designed for print, television, social platforms, and e-commerce sites. Director: Lacey, Editing and CGI: Wax, Hair: Kenna, MU: Erin Parsons, Styling: Elizabeth Sulcer, Photographer: Alexi Lubomirski, Client: Maybelline

Influencer Video

By utilizing Emily DiDonato’s endearing personality and her growing YouTube presence, we were able to create a piece of branded content (that doesn’t really feel like branded content) that shows just how easy it is to use Brow Extensions. And how to get past the initial ‘ick’ and straight onto ‘thick’ eyebrows.