global 360° product launch campaign for maybelline new york

Firework It.

Maybelline’s newest mascara innovation is taking over your lashes as well as New York City.

Three hundred sixty degrees of lash-by-lash impact, and perhaps you too will have the confidence to strut your stuff all around town in a hot pink catsuit.

FILM: MATT BARON

STILLS: MATT JONES

SPOKES ANNOUNCEMENT SOCIAL SHORT

PACK CANDY SOCIAL SHORT

MNEMONIC SOCIAL SHORT

Previous
Previous

Maybelline | Fit Me