global 360° product launch campaign for maybelline new york
Firework It.
Maybelline’s newest mascara innovation is taking over your lashes as well as New York City.
Three hundred sixty degrees of lash-by-lash impact, and perhaps you too will have the confidence to strut your stuff all around town in a hot pink catsuit.
FILM: MATT BARON
STILLS: MATT JONES
SPOKES ANNOUNCEMENT SOCIAL SHORT
PACK CANDY SOCIAL SHORT
MNEMONIC SOCIAL SHORT