global lipstick day campaign for maybelline new york

Welcome to New York. Where do you want to go? What do you want to do? We live larger than life, so if you’re up for it, the city’s up for it. You do you. Get a little messy, ink the town red… or Pioneer, or Reviver, or Motivator.

Whatever your color (or finish!), we’ve got the shade that’ll keep up with you while you’re busy keeping up with New York.

PHOTOGRAPHY: MATT JONES

No AI slop here.

PRODUCTION DESIGN: MAXIM JEZEK

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Maybelline | Super Lock Brow Glue

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Rodan + Fields | Holiday 2025