global 360° product resupport campaign for maybelline new york
Only in New York. Only in Matte Ink.
Much like New York City, there’s things that you can only do in Matte Ink.
That’s because Super Stay Matte Ink was born, raised and put to the test in the Big Apple, and has proven itself x1000. So it makes sense that others try to challenge the champs, but they can’t match our matte.
If Matte Ink can make it in NYC, it can make it anywhere, doing (almost) anything.
FILM: STEVEN BRAHMS
EDIT: MODERN POST
SOCIAL: KYLE MAY
STILLS: MATT JONES
INTERVIEW SOCIAL SHORTS
RAPSSSS
AKA Real Ass People Shots. One day, 29 different best-selling shades of Matte Ink, 29 different torture tests, 29 different talent, 29 different locations around New York.
SHOT BY JASON NOCITO
DANCER
SEDUCTRESS
ARTIST
INSPIRER
GLOBETROTTER
MOVER
VOYAGER
PATHFINDER
INSPIRER
SELF-STARTER
INNOVATOR
RENEGADE
ENTERTAINER
PIONEER
DREAMER
HUSTLER
GROUNDBREAKER
FOUNDER
16HR WEAR SOCIAL SHORT
PACK CANDY SOCIAL SHORT
TORTURE TEST SOCIAL SHORT
BTS