global 360° rebrand campaign for essie
Color With A Reputation.
It’s the color people name-drop without thinking, the lineup that built a fanbase before there was a follow button.
Because anyone can create color, but only this kind earns a reputation worth keeping.
Overseeing all campaigns, content and product storytelling that reflect the brand’s new creative platform of “cheeky luxury”.
FILM + STILLS: FELIX COOPER
Berry Naughty
Marshmallow
Sugar Daddy
Cin Cin
Forever Yummy
Wicked
Muchi Muchi
Not Red-Y For Bed
Licorice
Twisted Tutu
Topless And Barefoot
Birthday Girl
Blanc
Watermelon
Unsalted
Tomato Tomahto