global 360° rebrand campaign for essie

Color With A Reputation.

It’s the color people name-drop without thinking, the lineup that built a fanbase before there was a follow button.

Because anyone can create color, but only this kind earns a reputation worth keeping.

Overseeing all campaigns, content and product storytelling that reflect the brand’s new creative platform of “cheeky luxury”.

FILM + STILLS: FELIX COOPER

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Maybelline | Only In Matte Ink