National Lipstick Day

There’s so much to love about Super Stay Matte Ink liquid lipstick, it’s no wonder Gigi Hadid is such a devoted fan! So to ring in #NationalLipstickDay, we partnered with her to celebrate her 5 all-time favorite shades. Watch as Maybelline’s Instagram and e-commerce sites count down to July 29th with color-filled, lip-loving, can’t-look-away content—all based on Gigi’s fave shades.

Assets conceptualized, art directed, and designed for digital channels and e-commerce sites. Director: Alana O'Herlihy, Editor: David Johnston at Jump, Hair: Kenna, MU: Erin Parsons, Client: Maybelline