Tattoo Liner Liquid Ink

Women in New York? They know what they want. Especially when it comes to a liquid eyeliner. We want it to last, and we want it to look seriously on-point no matter what we put it through. And when it comes to removal? That’s really where our New Yorker side kicks in. We don’t like to wait for anything, let alone messy liner removal. Enter Maybelline’s new Tattoo Liner Liquid Ink. It resists smudge & budge for a full 36 hours. Yet removes quick enough for even the most impatient of New Yorkers (we’re talking 3 seconds flat). It’s liner that’s tough enough for NY, and fast enough for a New Yorker.

Assets conceptualized, art directed, and designed for print, television, social platforms, and e-commerce sites. Director: Christian Larson, Editor: Olivier Wicki at LVLY, Hair: Kenna, MU: Erin Parsons, Styling: Elizabeth Sulcer, Photographer: Alexi Lubomirski, Client: Maybelline